Half-Day Workshops in the Afternoon 12:30pm-3:30pm
W1: CREATING DIGITAL EXHIBITS WITH OMEKA (COLL, EX, TECH)
Bus departs hotel at 12:15pm.
In this hands-on workshop, participants will be guided through the basic steps of building a digital exhibit with the free, open-source software platform Omeka. More advanced aspects will be demonstrated.
Presenter: Amy E. Winter, Program Specialist, Digital Initiatives and Scholarly Communication, College of University Libraries and Learning Sciences, University of New Mexico, Albuquerque, NM
W2: KEEPING EVERYONE SAFE FROM RECOGNIZED THREATS AND THE UNKNOWN (CE, F/S, VS)
Learn how to assure that staff, visitors, and others are always safe and able to enjoy your programs and exhibits. This audience interactive workshop offers crucial advice from leading experts in cultural property protection, and the Department of Homeland Security.
Presenter: Stevan P. Layne, CPP, CIPM, CIPI; Founding Director, International Foundation for Cultural Property Protection (IFCPP) Nokomis, FL
W3: INBOUND MARKETING FOR YOUR MUSEUM: THE LATEST TECHNIQUES TO ATTRACT MORE DONORS, VOLUNTEERS, VISITORS, AND MEMBERS (DEV, TECH, MAR)
Learn how to implement inbound marketing by combining techniques like online fundraising, search engine optimization, pay per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, boost online traffic, generate leads, and convert those leads into donors, visitors, members, and other supporters.
Presenter: Allan Pressel, CEO, PowerSite 123, Tucson, AZ
W4: SUCCESSFUL MUSEUM GRANT WRITING AND FUNDRAISING (CE, DEV, MAR)
Together we’ll explore ways Museums have successfully raised resources for buildings and programs using case studies and other learning tools.
Presenter: Don Chalmers Jr., President, SparrowHawk Consulting, Tumwater, WA
W5: THE NARRATIVE AND PROCESS ARC IN YOUR PUBLICATION (MAR, DEV, AD)
This workshop offers a hands-on critique of the writing and design of print publications, followed by ideas for better, more engaging storytelling through process improvement.
Presenter: Emily Esterson, CEO, E-Squared Editorial Services, Albuquerque, NM
W6: MAKING AND TINKERING WITH EXPLORA (ED)
Transportation is not provided (Explora is a .3 mile walk from the conference hotel)
In this hands-on workshop at Explora, learn design/build strategies for maker spaces and STEM labs. Gain skills and practice integrating engineering with art and design through the practice of making. Get started with activities that are accessible and affordable and can be recreated easily. This workshop is an AAM EdCom “One GoodThing” generously hosted by Explora, in affiliation with MPMA EdCom.
W7: A SCIENTIST WALKS INTO AN ART MUSEUM: PARTNERING WITH CROSSDISCIPLINARY CONTENT EXPERTS FOR YOUR PROGRAMS (CE)
Museums can dismantle silos between sciences, arts, and humanities to help visitors connect with the world. Using science communication curriculum, three institutions trained experts from various fields and provided the skills needed to engage with the public. These experts humanize their professions and help make connections between seemingly disparate fields.
Presenters: Chelsea Farrar, Curator of Community Engagement, University of Arizona Art Museum, Tucson, AZ / Kelsey Van Voorst, Interpretation Manager, Conner Prairie, Fishers, IN
W8: RESILIENT MUSEUMS: ADAPTIVE FINANCIAL STRATEGIES FOR A NEW ERA
In an economic climate of shrinking resources, museums are concerned about financial sustainability. Will museum support be cut from local government budgets if seen as a luxury? For this reason, a practical approach to sustainability requires planning for a long-term connection to community economics and ecosystems, in addition to culture.
Presenter: Susan Guyette, Ph.D., Author and Researcher, Santa Fe Planning and Research, Santa Fe, NM
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